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SHAPE Shift: Busyness → Purpose

by Meredith Wilson
Aug 21, 2025
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It’s Q1. Calendars are packed. Meetings are constant. And if you ask most leaders how things are going, the word you’ll still hear is busy.

But here’s what we’re noticing behind the scenes: Busy is becoming a default again and clarity is quietly slipping.

Busyness creates the illusion of movement. But without purpose, it’s just motion. Purpose is what helps teams prioritise, leaders choose, and decisions stick. Without it, we end up reacting to noise instead of anchoring in what matters most.

This month, we’re focusing on one of the hardest and most liberating shifts leaders can make.

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